RESEARCH
Compare providers.
Reach people comparing established providers and exploring alternatives that may better meet their needs.
EXAMPLE SEARCHCOMPARISON
GOOGLE ADS & MICROSOFT ADVERTISING
Competitor
campaigns.
Win their
attention.
Reach people searching for competing brands on Google and Bing. We build targeted campaigns that position your business as a relevant alternative.
Discuss Your CampaignTHE OPPORTUNITY
Every comparison
is an opportunity.
People searching for competing brands may be comparing prices, exploring alternatives or ready to buy. The goal isn't to imitate a competitor — it's to give them a good reason to consider you.
EVALUATION
Explore the differences.
Highlight relevant differences in your offer when potential customers compare pricing, features and reviews.
EXAMPLE SEARCHCOMMERCIAL
DECISION
Consider switching.
Help people considering a switch understand what you offer and why it could be a better fit.
EXAMPLE SEARCHHIGH INTENT
OUR APPROACH
Research.
Position.
Improve.
Competitor campaigns take more than a list of brand names. We select relevant searches, build distinct messages and check whether the traffic is worth its cost.
01
Competitor Research
Identify relevant competitors, analyse search intent and select keywords with genuine commercial potential.
02
Ad Messaging
Create compelling ads that highlight your advantages while respecting competitor trademark policies.
03
Landing Page Relevance
Match competitive searches with landing pages that clearly communicate your value and differentiation.
04
Budget & Performance
Monitor search terms, conversion quality and acquisition costs to refine targeting and control spend.
WHAT MATTERS
Not every competitor
click is worth buying.
Some people have already chosen another brand. Others are open to alternatives. We evaluate search intent, platform policies, conversion quality and acquisition costs to decide which opportunities deserve your budget. For searches involving your own brand, explore our Brand Search service.
THE OBJECTIVE
The goal isn't more traffic.
It's attracting the right customers.
COMPETITOR CAMPAIGNS FAQ
Common
questions.
Competitor campaigns are paid search campaigns targeting queries related to other brands, products or services. They can introduce your business to people researching competing options.
LET’S TALK
Tell us what
you need.
Tell us about your business and what you’re looking to achieve. We’ll take it from there.
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