Strategy & planning
Campaign strategy built around your business, goals, market and search demand.
FULL CAMPAIGN MANAGEMENT
End-to-end
paid search
management.
We plan, build, manage and optimise paid search campaigns across Google Ads and Microsoft Advertising — from strategy and setup to ongoing optimisation and reporting.
Tell Us What You NeedGOOGLE ADS
MICROSOFT ADVERTISING
WHAT'S INCLUDED
Complete paid
search management.
We handle the full paid search process — from strategy and campaign setup to ongoing optimisation, tracking and reporting.
Campaign setup
Account structure, campaign creation, targeting and settings across Google Ads and Microsoft Advertising.
Keywords & search terms
Keyword research, match types, search term analysis and negative keyword management.
Ads & assets
Search ads and assets created and refined around customer intent and your offer.
Bidding & budgets
Ongoing management of bidding strategies, budgets and targeting based on campaign goals.
Tracking & reporting
Conversion tracking, performance monitoring and clear reporting on the results that matter.
OUR PROCESS
From first conversation
to ongoing management.
A straightforward process for getting paid search campaigns running properly and managing them over the long term.
01
DISCOVERY
Understand what you need.
We learn about your business, goals, markets, customers and what you need from paid search.
02
REVIEW
See where you stand.
We review your existing advertising, tracking and available performance data — or start from scratch if needed.
03
PLAN
Define the approach.
We set campaign priorities, define the management approach and agree on what needs to happen before launch.
04
LAUNCH
Get campaigns running.
We prepare the account, complete the necessary checks and launch campaigns with careful early monitoring.
05
MANAGE
Keep moving forward.
Once campaigns are live, we manage and optimise them continuously as new performance data develops.
06
REPORT
Stay informed.
Clear reporting and direct communication keep you informed about performance, priorities and ongoing work.
ONE CONTINUOUS PROCESS
DISCOVERY→PLANNING→LAUNCH→ONGOING MANAGEMENT
PAID SEARCH MANAGEMENT FAQ
Paid search
questions.
Paid search management covers the ongoing work required to plan, build and manage search advertising campaigns. This includes campaign strategy and setup, keyword and search term management, ads, bidding, budgets, conversion tracking, optimisation and reporting.
We manage Google Ads and Microsoft Advertising, including Bing search campaigns. We can manage either platform independently or both as part of one paid search strategy.
Yes. We can review and take over existing accounts, whether they need ongoing management, restructuring or a broader change in campaign strategy. Existing campaign and conversion data can also help inform what should be kept, changed or tested.
Yes. We can start with a new advertising account and handle campaign setup from the beginning, including account structure, keyword research, targeting, ads, bidding, budgets and conversion tracking.
Yes. Keyword and search term management is an ongoing part of our work. We review the searches triggering your ads, refine targeting and use negative keywords to reduce irrelevant traffic.
Yes. We can set up and review conversion tracking for the actions that matter to your business, such as enquiries, purchases or other valuable actions. Reliable tracking provides better data for campaign management and optimisation.
We work with businesses of different sizes and advertising budgets. The right budget depends on your market, search demand, competition and objectives, so we assess it in the context of the individual campaign.
Our management fee combines a fixed monthly fee with a percentage of advertising spend. The exact fee depends on the account, campaign complexity and scope of work. Tell us about your business and we'll prepare an appropriate proposal.
Paid search campaigns can begin receiving traffic as soon as they are approved and active, but meaningful performance data takes time to develop. The time required to evaluate and improve a campaign depends on factors such as search volume, budget, competition and conversion volume.
Yes. Your Google Ads and Microsoft Advertising accounts remain your business assets. We manage the campaigns on your behalf rather than making the accounts dependent on AdSaber.
LET’S TALK
Tell us what
you need.
Tell us about your business and what you’re looking to achieve. We’ll take it from there.
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