Strategy & account structure
Campaign structure built around your business goals, search demand and the Microsoft Advertising Network.
MICROSOFT ADVERTISING MANAGEMENT
Microsoft Ads.
Fully managed.
We plan, build, manage and optimise Microsoft Search campaigns across Bing and the Microsoft Advertising Network for businesses worldwide.
Tell Us What You NeedMICROSOFT ADVERTISING
MICROSOFT ADS MANAGEMENT
Everything your
Microsoft Ads campaigns
need.
We manage Microsoft Search advertising from initial strategy and campaign setup to ongoing optimisation, conversion tracking and performance reporting.
Keywords & search terms
Researching relevant keywords, analysing search queries and filtering irrelevant traffic with negative keywords.
Ads & assets
Creating and refining search ads and assets to match customer intent and your business offering.
Bidding & budgets
Managing bidding strategies, budgets and targeting based on campaign goals and performance.
Conversion tracking
Setting up and reviewing Microsoft UET tracking to measure leads, sales and other valuable actions.
Optimisation & reporting
Continuously reviewing campaign performance, search terms, bids, budgets and targeting, with clear reporting on results.
MICROSOFT ADVERTISING FAQ
Microsoft Ads
questions.
Our Microsoft Advertising management covers campaign strategy, account structure, keyword research, search ads, bidding, budgets, conversion tracking, ongoing optimisation and performance reporting.
Yes. Bing Ads was renamed Microsoft Advertising. The platform allows businesses to run search advertising on Bing and other eligible search partner placements.
Yes. We can import eligible campaigns from Google Ads into Microsoft Advertising, then review and adjust keywords, ads, bidding, budgets, targeting and conversion tracking for the new platform.
Yes. We can set up new accounts and campaigns, including keyword research, campaign structure, ad creation, targeting, budgets and conversion tracking.
Yes. We can review your existing campaigns, identify areas for improvement and take over ongoing management without rebuilding everything unnecessarily.
Yes. Microsoft Search advertising is our focus on this platform. We manage brand, competitor and non-brand search campaigns to reach customers actively looking for relevant products and services.
Yes. We work with Universal Event Tracking (UET) and conversion goals to measure important actions such as enquiries, purchases and other business outcomes.
We work with businesses of different sizes and advertising budgets. Campaign strategy and management are adapted to your market, competition, goals and available spend.
Our management fee combines a fixed monthly fee with a percentage of advertising spend. The exact fee depends on the account and scope of work. Tell us about your business and we'll prepare an appropriate proposal.
Microsoft Advertising can help you reach additional customers through Bing and its search partner network. We assess whether the platform makes sense for your business, rather than simply duplicating your Google Ads campaigns.
LET’S TALK
Tell us what
you need.
Tell us about your business and what you’re looking to achieve. We’ll take it from there.
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